The Importance Of Performance Management

By Vivianna Saldanha

One of the most important aspects to owning a business is having the correct performance management. While many business owners and managers tend to focus on other metrics such as sales, the management of staff can often fall to the wayside slightly. 

However,  in order to run a successful business, you need to have a successful team surrounding you. While your employees may be hard workers, if you are not keeping track of their performance, and how it directly links to your business, this can have a direct effect on business model, sales, and success.

In this article, we will be discussing everything you need to know about performance management to run a successful business. From the importance of performance management, to the goals you can implement, and the things to avoid, we have covered it all. 

What Is Performance Management?

Performance management is a fundamental part of running a business. If you are not aware of what performance management is, it is essentially a way in which employers can keep track of how their employees are performing. 

Performance management covers a wide range of different statistics, and it will look slightly different for each business. Performance management can be tracked on a daily, weekly or monthly basis, depending on how in depth you want to be. 

It is a useful aspect of a business because it can help determine a businesses’ overall success. You can see which employees are underperforming or over performing, and it gives you a clear indicator of whether you need to make any changes to things such as management style and employee goals. 

The Importance Of Performance Management

Performance management is critical for every business, regardless of how big or small it may be. If it is not something you currently have implemented, we would certainly urge you to as it can make a significant difference when it comes to your businesses success and even profit. 

Having a team that is performing well is critical, but being able to track performance is often more important. Without performance management, it will be difficult to see how your team can improve, and you will find it more difficult to set them individual goals to help with their progress. 

By setting goals, and having a clear structure in place, your employees will have a clear understanding of what is expected from them. This helps to manage expectations, and ensures everyone is on the same page. 

Performance management is a great way of seeing what is and is not working within your company. For example, if you have set unrealistic goals to achieve, this will become apparent when you are checking the performance of your employees. If they are reaching targets easily, then it may be time to push the targets slightly higher. 

You will be able to see directly how each employee is affecting statistics and sales whether this is in a positive, or negative way. The more on top of your statistics and permanence management, the more successful your company will be in the long run. 

How You Can Track Employee Performance

Now that you have a good understanding of why performance management is important, it is useful to know the best ways you can track it. After all, the better you track your employees’ performance, the more successful it will be. 

Here are some of the best ways in which you can track employee performance and get the most out of your performance management. 

Organization

To begin with, you will want to get organized. This organization will look different depending on the method you adopt, and your individual business. There are many ways you can keep organized, from keeping a diary that contains all of your employee performance meetings, to using spreadsheets where you input employee performance. 

The more organized you are the easier it will be to keep track of everyone’s performances. You can even keep individual records for each employee, if you prefer to keep physical copies of performances, rather than keeping digital records. 

Setting Expectations 

When you carry out performance meetings, or team meetings, you will want to state clearly what you expect from your team in terms of their statistics. This will ensure that everyone has the same goal in mind, and that there are not any crossed wires.

By stating this to everyone, your team can then have the opportunity to ask any questions should they arise. You will also be able to have a good understanding of whether your team is happy with the goals and expectations you have set in place. 

Metrics And Statistics

Metrics and statistics are pivotal when it comes to tracking performance. In general, they are one of the best ways in which you can measure whether or not your team is hitting the targets you have set for them. 

This can be tracked through specific metric programs, such as Microsoft Dynamics 365 Human Resources. There are many types that are available to use. While some will just keep track of statistics, others will focus on performance and goal setting. 

We would recommend using a mixture of the two. While statistics are important when it comes to performance, it is important to ensure that you are getting to the root of the performance too, and what makes your employees perform well. 

Targets

Having clear targets in place goes hand in hand with managing the expectations of your employees and team. If they are able to clearly see what is required of them, this will help to ensure the targets are being met. 

There are many targets to take into consideration, and they don’t all have to be sales based, though these are useful. You can also have personal targets, team targets, and company targets. 

Targets can be daunting for many employees, especially if they are currently underperforming. This is why it is important to make sure your team is aware of why there are specific targets in place. If they have a clear understanding of how their targets directly affect the business, in the majority of cases, this will encourage them to improve their performance.

HR

HR stands for Human Resourcing. As a company, it is pivotal that you have a strong and approachable HR representative and team. Employees should be able to reach out to HR with any queries or concerns they may have.

HR is particularly useful when it comes to the development of your employees, and helping them to achieve their goals, both personal and professional. While HR is good for the employees, it is also important for the company. This is because it helps to protect the company, and ensures that everything is running smoothly and efficiently. 

By having a reliable HR in place, they will be able to resolve any conflict or issues that occur, and they are people employees can trust. They help to carry out performance management, and will keep an eye on the smaller details of the business.

Regular Performance Meetings 

When it comes to performance management, it is essential to have regular meetings with your employees. This will help them to have a better understanding of what is expected of them. While team and company meetings are useful, individual performance meetings are critical. 

During performance meetings you will be able to explain the statistics to each employee,  get to know their style of working, and find out their thoughts and opinions on the role. 

While the management aspect is critical, so is job satisfaction. These meetings are a great way of seeing whether your current system is working and what needs to change. 

You can set individual goals for employees to meet by the next meeting, and it gives everyone a clearer idea of expectations. From here, you will be able to take the best course of action for each individual employee when it comes to helping them achieve their goals. 

Coaching sessions, disciplinaries and rewards can all be discussed through performance meetings, and can be made more personal in comparison to larger company meetings.

How Performance Management Fails And How To Avoid This 

Now that you have a good understanding of how you keep track of performance management, it is useful to understand how performance management fails. 

As an employer you need to be mindful of the fact that things will not always go to plan, and often you may need to change your current system in order to achieve better results. 

Here are some of the most common mistakes businesses make when it comes to performance management, and the ways in which you can avoid doing these. 

Lack Of Communication

One of the biggest issues when it comes to performance management is a lack of communication. Communication is so important in every aspect of your business. If you are not clear in your communication and with what you expect from your employees, you cannot expect them to succeed. 

Your employees need to have a clear idea of the direction they need to be headed in. If there are any company changes, whether they are big or small, this should be relayed to all of your employees. Not only will this build up a level of understanding, but it will also make everyone feel more valued and heard within the company. 

Unrealistic Goals

If you are setting unrealistic goals that are impossible for your employees to reach, then you will never have successful performance management. While it is essential to ensure goals are being met, you do not want to push your employees too far.

There needs to be a healthy balance of goals to achieve to push the company in the right direction,  and ones that are achievable for colleagues when they push themselves to achieve them. 

Instead of punishing colleagues that are not able to reach these goals, instead you should be mindful and set them easier goals to work towards, and provide them with the coaching and training they need to achieve this. 

Unclear Goals

If the goals you have set for employees are unclear and constantly changing this can make things far more difficult. Instead, you need to be clear in your communication and expectations. 

If you are changing the goalposts consistently, this will be frustrating and confusing for your colleagues, which can begin to have a negative impact on their overall performance. 

Poor Management

Poor management skills can significantly impact the performance of colleagues. If the management is not clear and stable, this will filter through to the rest of the colleagues. 

The person who is carrying out the performance management needs to be confident in their role and at managing members of the team. The more organized, approachable and successful they are at the role, the better the team will perform. 

Lack Of Engagement 

If you are not engaging with your team members in the correct way this can have a big impact on their performance. After all, you all need to be on the same page when it comes to the direction in which your business is taking. If you are not, this will have a significant impact on your performance management.

Summary 

As you can see, performance management is such an important part of any business. While you need to ensure that your business is running smoothly, you also need to ensure that your colleagues are reaching their targets. 

Without the correct performance measures in place, it is far more difficult to keep track of the performance of your company. When you are putting these procedures in place you will want to ensure that you are following the correct steps to make them successful. 

Having a good HR system that is organized and well run is essential. All of your employees should be clear of what is expected of them, and you will want to manage expectations from the offset.

By having good leadership skills, you will lead a good example to your employees, and this will help them to understand the business and the direction it is taking.